The Automation Revolution Is Here—Are You Ready?

AI agents, no-code workflows, automated sales pipelines. If you’ve been paying attention to tech news, you’ve probably noticed that automation is everywhere.

It’s not just hype for once—businesses are investing heavily in automation to streamline operations, reduce costs, and scale faster.

For web and digital marketing agencies, this shift presents both a challenge and an opportunity.

The challenge? Traditional service offerings are becoming commoditized.

The opportunity? Businesses are actively looking for automation experts who can help them build and optimize their workflows.

If you’re considering starting an automation agency, now is the time.

Let’s break down why automation is the next big thing, how to build a successful marketing automation agency, and how to position yourself to thrive in this growing industry.

Why 2025 Is the Best Time To Start a Marketing Automation Agency

Let’s begin by exploring why we think automation is so important.

AI and Automation are Transforming Business

• AI adoption has skyrocketed—80% of companies now use automation in some form.

• AI agents are handling customer service, lead generation, and operations, reducing the need for manual intervention.
• No-code platforms like SureTriggers, Zapier or Make.com have made automation more accessible. Businesses no longer need expensive developers to implement them.

Businesses Need Automation Agencies More Than Ever

Many businesses understand that automation can save them time and money, but they struggle to implement it effectively.

The most common problems they face include:

• Not knowing which automation tools are best suited for their needs
  
• Lack of technical expertise to integrate different systems
  
• No time to research and test automation solutions

This is where automation agencies come in. 

And when those businesses also need a strong online presence, a reliable website builder can simplify the process of creating professional websites without requiring advanced technical skills.

By helping businesses automate key processes, agencies can deliver tangible value while generating recurring revenue.

How Big Is the Opportunity?

The automation industry is growing at an unprecedented rate. According to a report by Persistence Market Research, the business process automation market is expected to reach $33.4 billion by 2032.

Industries that are leading the charge in automation include:

• eCommerce: Automating abandoned cart recovery, email sequences, and order fulfilment.
  
• SaaS: Streamlining customer onboarding, churn prevention, and lead scoring.
  
• Healthcare: Automating appointment scheduling, patient follow-ups, and insurance verification.
  
• Finance: Enhancing fraud detection, compliance monitoring, and customer support.

For agencies, this means a vast market with increasing demand. Agencies that pivot into automation now will be well-positioned to dominate in the coming years.

How To Price Your Automation Agency Services

Pricing is one of the biggest challenges new automation agencies face. Many make the mistake of underpricing their services, which leads to burnout and unsustainable growth.

Pricing Models That Work

1. Project-based pricing – Charge per workflow, such as $2,000 to automate a sales pipeline.
   
2. Retainer model – Offer ongoing optimization and support for a monthly fee, typically between $500 and $5,000 per client.
   
3. Performance-based pricing – Charge based on the ROI generated from automation, such as a percentage of sales or cost savings.

The most successful agencies use a combination of these models. 

For example, you might charge an upfront fee for implementation and a monthly retainer for ongoing support.

Essential Skills for Running a Profitable Automation Agency

Like the idea of setting up your own automation agency? 

You’ll need a few skills to make it work, such as:

Technical Skills

To succeed, you need to be proficient in:

• Automation and AI platforms – Master tools like SureTriggers, ChatGPT, and Gemini.
  
• API and integrations – Understand how different software solutions communicate with each other.
  
• Workflow design – Learn how to structure and optimize automated processes for maximum efficiency.

Client Management and Sales

• Selling automation services – Focus on ROI, efficiency, and scalability when pitching to clients.
  
• Understanding business pain points – Every client has unique challenges; tailor your solutions accordingly.
  
• Building long-term relationships – Automation isn’t a one-time setup; continuous optimization is key.

Marketing and Branding

• Establish yourself as an expert by sharing case studies, blog posts, and social media content.
  
• Use testimonials to build credibility and attract new clients.
  
• Differentiate your agency by specializing in a specific niche or industry.

How To Get Your First Clients and Scale Quickly

Once you’re all set up, here’s how to get off to a great start:

Start With a Niche

Instead of trying to serve everyone, focus on:

• eCommerce businesses need automation for abandoned cart recovery and order tracking.
• SaaS companies looking to automate lead scoring and customer onboarding.
• Marketing agencies want to streamline reporting and CRM workflows.

Build a Strong Portfolio

• Offer discounted or free pilot projects to 3-5 businesses to showcase your expertise.
• Create case studies that highlight tangible results.
• Use social proof to attract larger clients.

Scale With Recurring Revenue

• Offer monthly automation management plans.
• Upsell additional automation services over time.
• Use SureTriggers Business Plus to efficiently manage multiple clients.

Why SureTriggers Is a Game-Changer for Automation Agencies

If you’re serious about running a successful automation agency, you need the right tools. 

SureTriggers is designed to empower agencies, enterprises, and marketing teams to efficiently manage multiple client accounts and complex workflows.

Seamless Client Management With Organizations and Workspaces

We’ve introduced Organizations and Workspaces in SureTriggers to help agencies manage multiple businesses or client accounts with ease. 

Here’s what you can do with Workspaces:

• Dedicated client workspaces: Create separate workspaces for each client, ensuring their data and workflows are securely isolated. This keeps your projects organized and your clients’ information safe.
• Client collaboration made easy: Invite clients to their own workspaces, fostering better collaboration and transparency. Clients can monitor their workflows without accessing other accounts.
• Resource control and scalability: Set task limits per workspace, allowing you to control resources efficiently and scale your operations as needed.
• Effortless navigation: Switch between workspaces effortlessly, maintaining focus and productivity while managing multiple clients.

If you’re running an agency offering Automation as a Service (AaaS) or managing complex workflows across multiple departments, this feature will revolutionize the way you operate!

Scale Faster With the Business Plus Plan

To help agencies grow even faster, we introduced the Business Plus Plan, designed specifically for those ready to scale:

• Unlimited workspaces: Create as many independent sub-accounts as needed, securely managing client data and organizing teams by department or project.
  
• Flexible task limits: Scale workflows with over 30,000+ task limits—adjustable to match your agency’s growth trajectory.
  
• Enhanced team collaboration: Add up to 10 team members per workspace, ensuring efficient teamwork and streamlined project management.
  
• Cost-effective scaling: Consolidate operations under one powerful subscription, eliminating the need for multiple plans and reducing overhead costs.
  
• Automation as a Service (AaaS): Offer automation solutions to clients while keeping their data isolated and secure, ensuring compliance and client trust.

Currently, no other automation platform offers such a comprehensive suite of features in a single plan.

Transparent Pricing Designed for Growth

We understand that scaling an agency requires flexibility and predictable costs. 

That’s why the Business Plus Plan offers two straightforward pricing options:

• Lifetime access – Pay once and get lifetime access for $1,499. This one-time investment gives you unlimited workspaces, flexible task limits, and all premium features without any recurring costs.
  
• Monthly payment plan – Pay $149 per month for 11 months. This flexible option lets you spread the cost, making it easier for growing agencies to budget.

The Business Plus Plan lets you fully utilize automation while quickly delivering a return on your investment.

Why Nicole Sauk Switched to SureTriggers From Zapier

Nicole Sauk, founder of Ventus Design Studio, was juggling multiple client projects while managing her business. 

Check out why Switching from Zapier to SureTriggers was a game-changer for Nicole’s agency.

Nicole’s story is just one example of how SureTriggers empowers agencies to scale effortlessly and work smarter—not harder.

Common Tasks You Can Automate With Pre-built Recipes

Automation agencies can help businesses save time and improve efficiency by setting up automated workflows for a variety of tasks. 

Here are some practical automation recipes that agencies can implement for their clients:

1. Order Confirmation Automation for WooCommerce Stores

Service: Set up WhatsApp order confirmation messages for WooCommerce stores.
Description: Automatically send personalized WhatsApp messages to customers as soon as they place an order on a WooCommerce store. This enhances customer communication and reduces follow-up queries, improving overall customer experience.

2. Automated Course Enrollment for eLearning Sites

Service: Automate LearnDash course enrollment for WooCommerce membership sites.
Description: Seamlessly enroll users into LearnDash courses on one site when they purchase or are added to a WooCommerce membership plan on another site. This reduces manual work and ensures a smooth user experience for online educators.

3. Order Tracking and Reporting for WooCommerce

Service: Automate order tracking by recording WooCommerce orders in Google Sheets.
Description: Add a new row for each order in Google Sheets, allowing store owners to track sales, inventory, and customer details in real time without manual data entry.

4. Email Notification for WooCommerce Purchases

Service: Set up automated purchase confirmation emails for WooCommerce.
Description: Automatically send SMTP emails to customers when they purchase a product in WooCommerce, ensuring timely communication and a professional shopping experience.

5. AI-Generated Content for WordPress Blogs

Service: Generate AI-written blog posts for WordPress using Slack.
Description: Automatically create SEO-optimized blog posts for WordPress from Slack messages, leveraging OpenAI’s natural language processing to maintain a consistent content strategy.

6. Refund Tracking for SureCart

Service: Automate refund tracking for SureCart stores.
Description: Record refunds in Google Sheets for every SureCart transaction, helping store owners maintain accurate financial records and analytics.

7. Invoice Management for eCommerce Stores

Service: Automate invoice storage in Google Drive for SureCart.
Description: Automatically upload SureCart invoices to Google Drive for secure storage and easy access, simplifying bookkeeping and tax preparation.

8. Automated Calendar Management for Notion Tasks

Service: Sync Notion tasks with Google Calendar events.
Description: Automatically create Google Calendar events when new tasks are created in Notion, helping teams stay organized and aligned.

Ready To Build Your Automation Agency?

Starting an automation agency in 2025 is one of the smartest moves you can make. 

The market is booming, businesses need automation experts, and platforms like SureTriggers make implementation easier than ever.

To get started:

1. Sign up for SureTriggers Business Plus and explore its powerful unlimited Workspace feature.
   
2. Choose a niche and start offering automation services to businesses.
   
3. Build case studies, gather testimonials, and scale your agency to six figures and beyond.
   

The future belongs to agencies that embrace automation. Take action today and position yourself as a leader in this rapidly growing industry!